Cosmetic Executive Women Foundation

Cosmetic Executive Women Foundation (CEW) is an international non-profit organisation run with the support of the cosmetics industry. Created in France in 1986, CEW provides beauty therapy to cancer patients whose appearance and self-esteem have been severely affected from chemotherapy. Its main charitable activity is the operation of beauty centres at hospitals, providing beauticians to provide treatments and, in so doing, to support the important role that self-esteem can play in women’s recovery from illness. At present CEW operates centres at 25 hospitals, and employs 26 beauticians. In common with several beauty houses, TFWA has long been a supporter of CEW France and in particular its operations at the renowned cancer hospital Institut Gustave Roussy in Paris, where CEW runs a beauty salon.

With a firm conviction that it is important to look good in order to feel well, CEW touches the lives of so many and offer a special support to cancer patients to move forward and battle this terrible life changing disease. Cancer patients often watch themselves physically deteriorate during chemo treatment. While the treatment works to heal you on the inside, the relief does not match how one looks and feels on the outside.

One might think a cancer patient’s only main concern is the disease and their physical appearance or their vanity is secondary. This is not always the case. Cancer treatments have a long term devastating effect on one’s self-confidence and self-esteem. The physical changes have the potential to alter the body image as well as the sense of well-being especially for women- making her feel less attractive than ever before.


Over the past seven years TFWA Care has helped enable CEW to provide more than 180,000 beauty treatments to 98,000 patients at the Institut Gustave Roussy (IGR). Not all of the beneficiaries are women; around 15% are men. Doctors and nurses at IGR increasingly recognize the benefits that these treatments bring – and the service is greatly appreciated by the patients themselves.  From January to May 2015, 1,222 beauty treatments were provided to 815 patients by the four CEW beauticians working at the IGR.

Project in 2017

Once again, TFWA Care will extend a helping hand and help regain the self-esteem lost during such trying times. This year, we will give financial assistance to two new CEW Beauty Centers located in Paris and enable them to provide the following programme:

Saint-Antoine Hospital
Beauty therapy for female adults who are suffering from massive hair and nail loss and extreme dry skin.

La Maison de Solenn - Cochin Hospital

Beauty therapy and aromatherapy for teen agers from 11-18 years of age who are prone to severe mental depression and eating disorder.

TFWA Care has been a proud supporter of CEW in this arduous journey. One care at a time, we hope that our small token will erase the invisible scars forever.

Case study

CEW receives regular messages of thanks from the patients of the Institut Gustave Roussy. One such testimonial was recently sent by Olivia, 34, who was diagnosed with an aggressive breast cancer on her first medical check during pregnancy.


Olivia says:


"I was so thunderstruck when I was told I was suffering breast cancer and that I would lose one, maybe both breasts, that I did not want to talk to anybody, whether at the hospital or with my friends. I had the feeling that I would never be a normal woman after the surgery. I felt guilty thinking about my femininity while the most important thing was to stay alive for my newborn child and my husband."

"Two days after my mastectomy, the CEW beautician came to my room (sent by the nurse) and explained to me that I was going to face many changes in my appearance and skin comfort and that she could help me to overcome these alterations for free. She looked so cheerful and understanding that I told her all my fears for the present and the future. She said that the psychiatrist and herself could help me to fight against these fears and recover my morale and my femininity during my stay at the hospital and then during my stays at the day hospital."

"After my second mastectomy I am still coming to the hospital every 3 weeks for chemotherapy. Difficult day! But I am very fortunate because the CEW beautician, Olga, manages to give me one hour of treatment each time."

"I want to explain how important this moment is for me."

"When I was staying at the hospital, the beautician was very supportive and positive (in the perfect way, not too much!) explaining what was or will be happening to my hair, my eyebrows, my nails, my skin and how to make up. She helped me to look almost normal when my family, specifically my husband, were with me. She showed me how to do it myself when I get back home."

"Now during my day of chemotherapy, she is the positive moment of the day."

"When I was back home, my husband offered to take me to the beautician in town. But it is so different. It is embarrassing to take the wig off, to show my scars. I fear that they won’t know how to treat me, or that they will use the wrong product. And you have to sign a paper saying that the beautician is not responsible for anything! She does not understand my weaknesses or my needs and looks at me with pity."

"When I am with the CEW beautician in IGR I do not feel like a patient. Each time the care is different. Either make up or modelage or, when I feel exhausted, a full body cream application or a manicure."

"I am thoroughly grateful to CEW France and its supporters for the efficient and human help at such a difficult moment in my life.”

Project in 2015

The support of TFWA Care in 2015 enabled CEW to continue and build on its work at the Institut Gustave Roussy, meeting much of the costs of the association’s beauticians at the centre.


From January to May 2015, 1,222 beauty treatments were provided to 815 patients by the four CEW beauticians working at the IGR.